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A Kyiv Studio Places Its Wager on the Vertical Drama

Holywater wasn’t born as a TV company. Bogdan Nesvit and Anatolii Kasianov started the company in 2020 in Kyiv, Ukraine, and its portfolio to this day looks more like a mobile entertainment laboratory than a streaming network. My Passion handles books, My Muse covers AI, and FreeBits completes the lineup beside My Drama. That breadth is telling, because it points to a company that views video as one of several consumer products rather than its entire One Night With My Billionaire Ceo identity. The gamble it eventually placed was on the vertical drama, a format that originated in China as duanju and is framed 9:16 for a phone held vertically. The sector’s biggest names were backed by Chinese and Singaporean groups, so moving into this market was a daring move for a small Ukrainian firm.

Spring 2024 and the Arrival of the My Drama App

The My Drama app arrived in spring 2024, although the exact date hinges on which record you trust. Per TechCrunch, the launch came in April, while Google Play shows March 13, 2024, and the App Store lists May 9, 2024. Based on the gap between those store dates, Android probably came first and the iPhone version followed about two months later. The genre’s most popular tropes dominated the opening slate. Early titles like The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the tone just by their names. It was not the stories themselves that eventually made the studio stand out, but the partner it would soon be making them with.

Fox, $22M in Fresh Funding and a Webby Award

October 2025 was the month My Drama stopped being a startup curiosity. Fox Entertainment took an equity stake in Holywater, in a deal that included a pledge to make more than 200 vertical titles over two years. Billionaire Blackmail, Bound by Obsession and My Heart’s Offside are among the Fox-produced titles on the platform. Horizon Capital led a $22M funding round in Holywater three months later, in January 2026. The company also holds a 2025 Webby Award for Best Streaming Service, a credential it displays on its App Store listing. Taken together, those milestones give My Drama something few rivals can match, namely a major American studio working as both shareholder and producer.

The My Drama Fact File

The table below gives the quick version of the story for when you only have a moment. It gathers the ownership, legal, platform and pricing details that count most to a new viewer. Prices are the ones listed in the US App Store as of September 2026. Because they change by country, platform and promotion, treat them as a rough guide rather than a quote. The install count is taken from Google Play, where the app lists 5M+ downloads. Where you live decides the legal entity you deal with, a detail that is relevant if you ever need to dispute a charge.

The My Drama Viewing Experience

At its core, the experience is the same one the entire category rests on. Episodes are vertical and formatted for an upright phone; in this genre episodes usually run one or two minutes, and then a cliffhanger propels you toward the next one. Series often run anywhere from 20 to 100 episodes, so a single story can quietly swallow an evening in bite-sized pieces. What truly marks this drama app apart is the range of screens it supports. Beyond iPhone, iPad and Android, listings show it for Vision Pro and for Apple TV on tvOS 18 or later. ReelShort’s App Store listing, by comparison, shows no Apple TV version at all, which suggests that that big-screen option is less common than you might expect. A 9:16 frame will never fill a widescreen television, but the option converts a solo phone habit into something a couple can enjoy together.

The growing Fox slate sits next to Holywater’s own early productions in the catalog. As titles like Billionaire Blackmail and Bound by Obsession make plain, the Fox releases stick close to the genre’s familiar formula. Here, the fair caveat is scale. The app displays 5M+ installs on Google Play, a small fraction of the 100M+ that ReelShort, DramaBox and ShortMax each list. That gap reveals where My Drama sits in 2026, as a well-financed challenger rather than the category leader.

Pricing: What My Drama Costs in 2026

Of the three ways Holywater sells access, the weekly pass is the headline figure. As of September 2026, the US App Store prices “My Drama: Full Access” at roughly $19.99 a week. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which puts My Drama level with them. Coin bundles, which unlock individual episodes, run from about $4.99 to $24.99. A separate Premium tier is listed at around $4.99 to $9.99, so lighter viewers have cheaper entry points than the full pass. Since prices change by country, platform and promotion, the figure on your own device may be different. Like its rivals’ plans, the weekly subscription auto-renews until you cancel it. Before you commit, do the math: four renewals of a $19.99 weekly pass come to about $80 a month.

Before You Pay: Terms Worth Knowing

Most viewers give less attention than they should to the fine print in My Drama’s terms of use. Every coin purchase is final, which means no easy refund if a series disappoints after you unlock it. A balance you ignore for a year can simply disappear, as coins are forfeited after 12 months of inactivity. Reflecting the consumer rules in those markets, viewers in the EU and UK have a 14-day right of withdrawal. Except where the law requires otherwise, purchases made on the web are described as non-refundable. Most important of all, the terms make it clear that deleting the app does not cancel your subscription. iPhone owners cancel under Settings, then their name, then Subscriptions, whereas Android users use the Subscriptions menu in Google Play. Apple or Google, not Holywater, deal with refunds for store purchases.

Knowing exactly who sits on the other side of the contract is useful too. For US users, the contracting party is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Modded APKs, unlimited coins and free coin generators are promised by unofficial sites, and those sites are not a safe way to watch anything. When the price feels steep, cancel the pass; do not hunt for a hack.

Verdict: A Challenger With Hollywood in Its Corner

By install counts, My Drama is not even close to being the biggest vertical drama app. What it offers instead is an unusual combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. For viewers there is a practical benefit in Apple TV support, which ReelShort, for one, does not list. The catch remains the same one that plagues every rival: a weekly pass of around $19.99 that renews quietly in the background. ShortMax, with its 50,000+ dramas, is the more obvious pick if you simply want the largest claimed library. Anyone who wants Fox-produced romance and the option to watch on a TV should know that the My Drama app deserves a place on their home screen. Whichever you pick, cancel through your store account rather than trusting the delete button, and set a reminder the day you subscribe.